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At Wholesale TV and Radio Advertising, we allow our clients to: pick the T.V channels, or radio stations that fit their demographic, design a schedule of commercials for each station and “name their own wholesale price” for those schedules. Our unique wholesale purchasing method helps our clients save an astounding 75-85%, opposed to working with a traditional advertising agency, media buyer, or even a direct response agency.
How can we do it, you ask? TV and radio stations have what is called perishable inventory. They have a set amount of slots to sell every day, much like airlines or hotels do. If they do not sell a slot, then it perishes. Twenty years ago, the stations had almost ZERO unsold inventory. That all changed in 1996, however, when the Internet era was born. Since the inception of the Internet, stations have lost revenue annually. This lost revenue is a direct result of unsold inventory. Eventually, the migration of existing advertising dollars to the Internet will slow, but the pie has been permanently split. Regardless of what stations claim, most of them have quality inventory going unsold every day. Obviously, the stations would rather work with a traditional advertising agency, a media buyer, or direct response agency and sell the inventory to you at standard retail rates. The problem for most stations is the demand is just not what is used to be. Furthermore, educated small business owners have learned that paying retail/agency rates for TV and radio advertising almost never produces the proper ROI. Aggressive stations are taking the approach of "killing two birds with one stone". Rather than let the unsold TV inventory and radio inventory perish, they are allowing our clients to “name a wholesale price” that works for them. In turn, they are also acquiring a new advertiser they would not have had otherwise.
If you are ready to start saving 75-85% by “naming your own wholesale price” for quality TV and radio advertising, please Contact Us for more information.
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