Generating quality leads—or lead generation, as it is called—is a critical part of the sales process for ALMOST every type of business.It does not matter if your business is B to B or B to C, lead generation controls monthly revenue and profitability more than almost any other metric in the sales process.
All businesses WANT to generate quality leads for a nickel.Lead generation is NOT based on what we want, however.It is based on the reality of what the marketplace will bear.
Some companies have a CPL (cost per lead) requirement of $5.00 while, for others, it is closer to $1000.00.Regardless of your CPL requirement, our program will allow you to roll out a lead generation platform that is: transparent, scalable, measurable, and easy to manage.
We provide our clients several free tools that allow them to substantially mitigate financial risk and hold the TV & radio stations accountable for their results.Tools like:
ØA intelligent bidding process that allows you to set the price for the Direct Response TV & radio commercials
ØUnlimited free 800 numbers or local numbers
Ø24/7 online access to your inbound leads
ØSimple, weekly Station Performance Reports (emailed to you)
Take a look at a sample Station Performance Report from a client of ours with a $50.00 CPL requirement:
Based on the client’s $50.00 CPL requirement, we would recommend:
1.Bid on the Denver and Miami stations again at the same rate.
2.Bid on the Houston station again, but at a 20% lower rate.
3.Bid on the San Diego station again, but at a 35% lower rate.
4.FIRE the Chicago station.
At the end of the day, creating a successful lead generation program hinges on the ability to clearly identify the stations that are performing and the stations that are not.Stations should not be evaluated cumulatively, but on an individual basis.Every campaign will have poor performing stations.In every direct response advertising campaign we have seen, success or failure hinges on the ability to identify and fire the poor performing stations/channels.
If your business is ready to start its own lead generation program, please call 214-306-4638 or Click Here to contact us online.
Copyright Wholesale TV & Radio Advertising (WAA) LLC 2011-2015 – All content contained in this website content, newsletter, or email is the exclusive property of WAA-WTRA. The content may be distributed, printed, or distributed to other parties as long as the content remains unedited and is distributed in the exact original version. However, plagiarizing this content, attempting to use it to disparage WAA, using it in an edited version, or attempting to use it for your own financial gain is, unauthorized and expressly prohibited. Any unauthorized use of this content ( in full or part,) will result in the offending party(s) being charged a use fee of $300.00 per day for every day of unauthorized use. The exclusive venue for litigation will be in Collin County, TX. Violating parties will also be required to pay all attorneys’ fees associated with the litigation and collection of the use fee for unauthorized use.